planner. Tuesday , August 29th , 2017 - 12:58:48 PM
Christmas, Easter, Bank Holidays... here we go again. Another list of the same old same old promos, mailers and frankly excruciating puns. Some calendar events are done to death, as everyone jumps on the bandwagon of big days and hopefully big spends. But don't tear up your year planner just yet. Campaigns and communications around big dates can serve you well, if you give them a bit of creative thought and bear your audience in mind.
Every year we look at calendars from about August. The shops start marketing them and businesses start giving away calendars soon after. We are dependent on calendars despite our electronic diaries and cell phones. There are many people who buy calendars every year so the market is huge. This means that there are huge opportunities to make cash from your camera in this market.
I always have my clients rank the vendors and speciality items in order of importance. This gives me a good indication of what''s most important to them. If photographs are the most important element then they should spend the most on their photographer. By the end of their experience, I want their wedding planning services to be the most time and money saving decision they made in the planning process.
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